We build software
that runs when no one is watching▍
Engineering studio building mobile apps, web platforms, AI automation, and the infrastructure that holds them up. Fast. Production-grade. Researched.
Our product · 75 Day Coach
The alarm you can’t ignore.
A coach that phones you every morning until you pick up, and every night until you’ve reported on your habits. You choose the habits, the hour and the length, from 20 to 100 days.
- Morning
- It calls every five minutes until you pick up, then reads back yesterday and your streak.
- Night
- It keeps calling until every habit has an answer. An honest zero still closes the day.
- Miss a day
- You lose the streak, not the challenge. Day forty stays day forty.
Incoming · 5:30 AM
The Coach
calling again in five minutes
First run: 19 of 20 days reported
Four disciplines.
One practice.
We don’t staff a brief with contractors and stitch it later. The same team handles the mobile client, the web platform, the automation, and the infra it all runs on.
Mobile
// Field-grade clients
Cross-platform iOS and Android apps in Flutter — from field-ops tools to consumer products, shipped to both stores.
Web
// From marketing to SaaS
React and Next.js platforms — from fast marketing sites to multi-tenant SaaS. Accessible, server-rendered, performance-budgeted.
AI automation
// Pipelines, not demos
LLM-powered workflows, content systems, and document processing. Graded against real distributions, not curated test sets.
Infrastructure
// Built to outlast the launch
Java and Spring Boot services, Postgres at the core, Docker, Nginx, GitHub Actions. Engineered for years, not quarters.
Shipped.
Running in production.
All projectsWe publish
what we learned.
Long-form engineering retrospectives from real production work. No listicles. No thought leadership. Just what we shipped, what broke, and what changed.
▸ Read the journalBattle-tested tools.
No novelty tax.
Boring technology, picked deliberately. The interesting work is what we build with these tools — not the tools themselves.
Five rules we
actually ship by.
Grade what you ship against the world it ships into.
Durable first. Then fast on top of durable.
Concurrency is a database problem. Solve it there.
Positive examples beat negative rules.
Ship the feature. Then put the audit on the calendar.